1. Home
  2. Case Study
  3. HVAC

HVAC CASE STUDY

We applied our principles to Environment Masters, an HVAC and plumbing service and installation company in Mississippi.

Industry

Client

We applied HyperTargeting to HVAC and the results were Outstanding!

We were able to identify the highest potential customers for their most profitable offering in addition to a new level of effectiveness in marketing strategies, the insights to their customer base

Environment Masters, Inc. is an HVAC company in Jackson, MS.

Through the HyperTargeting process we identified target individuals, then crafted messaging and delivery systems based on insight gleaned from Big Data.

JOIN THE EVOLUTION

BIG DATA - Ability to collect and analyze a large volume of information about people’s behavior.

HYPERTARGETING - Ability to harness big data to identify and understand the motivation of individuals

THE PROCESS

HyperTargeting begins with data, follows a process and ends with results

1

MINE OVER 500 DATA POINTS

to identify specific individuals who need a screening colonoscopy in your area

2

EXISTING CLIENT DATABASE CHECK

to identify and cross-reference existing and focus on new patients.

3

HYPERTARGET THESE INDIVIDUALS

with initial messaging and medium platforms

4

MEASURE AND PLAN STRATEGY

to plan and manage individual responsiveness engagement

5

QUANTIFY ACTUAL PERFORMANCE

accessible to you on a unique business intelligence dashboard

JOIN THE EVOLUTION

CASE STUDY

177 new customers

New customers found through HyperTargeting spent $238,267.53 in total revenue over the first 10 months. That’s a 381% return on Environment Master's HyperTargeting investment.

Ready to join the evolution?

LET’S TALK