MEDICAL CASE STUDY
Working together, we can save more lives in your community and improve the economic health of the practice.
Industry
MEDICAL : GASTROENTEROLOGY
Client
Working together, we can save more lives in your community and improve the economic health of the practice.
Industry
MEDICAL : GASTROENTEROLOGY
Client
Regardless of the effort of your marketing, according to a 2019 Study by the Centers for Disease Control (CDC), over 1/3rd of adults age 50-75 do not have an up-to-date screening colonoscopy
Colon cancer, the 2nd leading cause of cancer deaths in the US).
You might think that's because they don't have insurance to pay for the testing, but in fact 70% of those who do not have an up to date test have insurance that would in most cases make that screening colonoscopy free (paid by their insurance provider).
Almost 1/3 of patients eligible for a Colonoscopy aren’t getting screened
JOIN THE EVOLUTION
Every unscreened patient means lost revenue for the practice and seemingly random decreases in payouts from insurance
Doesn't matter what you're doing (SEO, Social, Adwords, Billboard, Radio, TV, etc), you can do more of it but it's not getting through to this Stubborn Third. You've got to innovate a new way. Is there a new way????
Yes, but we don't even call it Marketing...
it's called HyperTargeting.
BIG DATA - Ability to collect and analyze a large volume of information about people’s behavior.
HYPERTARGETING - Ability to harness big data to identify and understand the motivation of individuals
HyperTargeting begins with data, follows a process
and
ends with
behavior change
to identify specific individuals who need a screening colonoscopy in your area
to identify and cross-reference existing and focus on new patients.
with initial messaging and medium platforms
to plan and manage individual responsiveness engagement
accessible to you on a unique business intelligence dashboard
GI Associates is a practice of 30 physicians and 375 staff with a robust digital marketing presence managed by IDdigital since 2010.
GI Associates is on the Aggressive HyperTargeting Package. In the past seven months, GI Associates has recognized an additional 1,301 patients
Raleigh Medical Group is a practice of 11 physicians with minimal historical digital marketing presence.
RMG is on the Standard HyperTargeting Package. In the past six months, together we have produced 195 new patients to the practice.
Our typical HyperTargeting engagement is with a Pilot Program that is low cost and low risk.
We're not asking you to apply our case studies to your practice, we'll prove our effectiveness in your actual environment.
https://www.cdc.gov/media/releases/2013/p1105-colorectal-cancer-screening.html
According to
CDC.gov
